Building communities through aspirational and inspirational user-generated content (UGC)
Remember all those social media food posts we alluded to above? It goes to show that people love to share their culinary masterpieces – whether home-cooked, eaten out, or ordered in – and get tips and commentary from others with similar tastes. That’s why food brands win when they leverage user-generated content (UGC) that engages and celebrates their customers while driving brand goals.
Plated, a NewsCred Top 50 winner that sends aspiring home cooks ingredients and step-by-step recipes to create simple but impressive-looking meals, has grown in large part thanks to UGC.
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